About WARC – The global authority on marketing effectiveness

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P roactivity: To stay ahead of the competition, brands need to be agile, commit to a constant cycle of test-and-earn, and be informed on how messaging platforms are developing.

A complimentary copy of the full report is available to read here . A webinar discussing the findings outlined in the report will be held in September.

Discover more on how Meta's Business Messaging is helping businesses build two-way germany mobile database relationships to establish greater ownership of the customer experience.



For over 35 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across four platforms - WARC Strategy, WARC Creative, WARC Media, WARC Digital Commerce - its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as awards, events and advisory services. WARC operates out of London, New York, Singapore and Shanghai, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners.