Can I also apply emotions in my marketing?

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In general, almost every year the Christmas lottery video in Spain is awaited by everyone, with expectation and curiosity. One of the latest that has aroused the most virality, emotions and feelings is the advertisement for the year 2014 ( VIDEO ).

Did you know that after 6 years of falling lottery sales, in 2014 these increased by 4.64% ( NEWS )? Coincidentally or not, that year the company opted for a video with emotional marketing as its banner, where ivory coast phone number data emotions were running high, with people feeling identified with Manuel, the protagonist.

Example 2: Campofrío
Campofrío is one of the brands that has been surprising us with an emotional video for over 5 years, connecting with customers and non-customers alike. The emotional marketing carried out by the brand was reflected in one of its latest advertisements, 'La bombería'.

What did they take as the focus of their new marketing campaign? The fire at their factory in Burgos ( VIDEO ). It could have gone very well or very badly to use a painful subject for so many families, since they had been out of work for a while. This advertisement connected them with all those people who have lost their jobs , numerous in these last years of economic crisis but, through relational marketing and a good strategy, they managed to positively impact their public .