How messaging can personalize

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Companies risk losing $3.1 trillion or 6.7% of their total revenues in consumer spend each year because of sub-standard customer experiences
71% of online adults are more likely to purchase from a company they can contact via messaging
A new WARC and Meta white paper: Unlocking the potential of conversations

Creating a more personalized two-way interaction with customers is an increasingly finland mobile database important requirement for brands and can generate a significant advantage for businesses, as customer journeys become more complex.

‘Unlocking the potential of conversations: How Business Messaging drives value throughout the customer lifecycle’ is a new study by WARC in partnership with Meta that distills recent research into the shopper journey to help brands create a closer, more trusted and valued customer relationships.

Aditya Kishore, Insight Director, WARC, said: “Customer touchpoints have been expanding for several years. While the funnel remains a popular basic structure for understanding the marketing process, we are finding that the way in which we attract, inform, convert and engage customers has a growing number of moving parts.