Showcase your Instagram wherever you can

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Business accounts can also add multiple links in their bio. This is crucial for turning your followers into meaningful traffic or customers. On Instagram, bio links are your only way to funnel social traffic to your site and promotions.

Linking to your homepage is fine but not always ideal. To encourage more meaningful interactions, add links to specific product pages or even a social landing page that points to multiple links.

peach slides call-to-action for their instagram followers
This gives your audience total control of how they engage your business next. That means a better experience for your followers.


Don’t be shy about promoting your Instagram if more followers are your goal.

There is no one-size-fits-all approach to promoting your ‘gram, either. Here are a few ideas:

Add social media icons to your website and emails. Social media saudi arabia mobile database icons make it easier for people to find your business and help you connect with customers.
Feature an Instagram feed on your homepage or product pages. Many e-commerce and consumer brands have dedicated UGC feeds on-site (see Sony’s example below).
Re-share Instagram-specific content or announcements on other social channels. For example, you could talk about an upcoming IG Live via TikTok or Facebook.
Sony Cine's Instagram feed embedded in their website