Recruitment branding for new graduates

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The case of TBM Co., Ltd. clearly demonstrates the power of recruitment branding.

As the company rapidly grew as a company that develops, manufactures, and sells the new material "LIMEX," the company was facing the challenge of strengthening its recruitment capabilities. Therefore, the company conducted an analysis of information transmission based on four subjects (We, I, It, He/She). As a result, it was found that while the transmission of "It" (third-party organizations) was sufficient, the transmission of "I" (the company's own employees) and "He/She" (job candidates) was insufficient.

Based on this analysis, the company expanded the themes of its recruitment PR content and worked to improve the candidate experience, which resulted in a remarkable increase in the number of applications, doubling jamaica mobile phone numbers database from the previous year. This is truly a good example of how recruitment branding can greatly contribute to securing talented personnel.


4-2. Success Case: Recruitment Branding for Mid-Career Recruitment
ADK Holdings' efforts have attracted attention as a successful example of recruitment branding for mid-career recruitment. The company has developed a unique branding strategy based on the concept of " connecting people and companies ."

Specifically, they actively utilized employee feedback to communicate a realistic working environment and corporate culture . In addition, they introduced a personalized offer process tailored to each candidate . This made it easier for applicants to empathize with the job offer, and significantly increased the acceptance rate of job offers.

Additionally, we have been successful in preventing early departures by enhancing our mentoring program for successful applicants and providing opportunities for them to interact with employees even before they join the company.

In this way, even in mid-career recruitment, effectively communicating a company's appeal and building trust with candidates will lead to successful recruitment branding.