Consumers reach out on social during every step of their shopping journey

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From inquiring about restocks to posting reviews, customers engage with social media at every stage of their shopping journey.

Social media content sways purchasing decisions for 89% of consumers—promo codes make the biggest impact, followed by content from regular social media users.

And when it comes to contacting brands, consumers do have network preferences. Facebook, Instagram and TikTok are the top three platforms consumers expect to use to contact brands during the holiday season. All the more romania mobile database reason your team needs access and, if necessary, training on engaging through these channels.

Remember: A stellar holiday customer service strategy doesn’t just resolve issues—it can turn casual shoppers into loyal customers and enthusiastic advocates. At the same time, a strategy that doesn’t account for social has the power to do the opposite.

A social media exchange where a customer complains about Mejuri earrings falling out and Mejuri responds offering to look into the issue.
8 tips to improve your customer service during the holidays
Holiday-related spikes in support requests can be stressful. But the right process and tools can empower your team to rise to the challenge of providing exceptional holiday-time customer service.