Marketing and differentiation strategy

[fatimahislam]

QUALÉ creates a Differentiation Marketing Strategy for breweries associated with União Cervejeira.

The action aims to differentiate beers that are produced with the highest quality and care in their processes, which seek highly selected ingredients and also prioritize sustainability in the reuse and disposal of waste.

To this end, the digital marketing and communications agency QUALÉ proposed a differentiation strategy for UNIÃO CERVEJEIRA, through communication and identification of extremely high-quality beers with their own seal.

“The seal could not simply be a promotional advertising piece. We decided, together with the client, that it should be a technical certification, with a scientific, recognized and professional analysis method. The Science of Beer Institute was hired for this purpose”, reveals Carlo Manfroi, advertising professional and CEO of QUALÉ.

It is worth noting that members do not receive the seal Italy telegram data without first submitting their beers to the contracted institute, which will assess the qualification of each product, attest to its quality and indicate improvements where necessary.

“Our association strives for the economic development of breweries in Greater Florianópolis and the region, through associations, seeking qualification , better resources and the consequent recognition of our associates”, highlights Reinoldo Steinhaus, president of União Cervejeira and owner of Cervejaria da Ilha.

According to União Cervejeira, the communication planning work initiated with the agency already represents an increase of more than 30% in the number of associates, which now has 16 breweries.