Social listening tools for Twitter (X)

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HubSpot’s social media management software lets you create custom keyword monitoring streams. This makes it easy to surface interactions that could turn critical and manage them on time. You can also set up email alerts, allowing your sales team to follow up when prospects mention specific keywords. It even provides AI-generated recommended actions to speed up your analysis.


X is a place where all the trending conversations take place. It’s where people peru mobile database go when they want to complain about a brand or discuss a trending topic. As such, Twitter listening can uncover valuable insights into your target market.

So let’s take a look at the social media listening tools that specifically focus on X.

9. X advanced search
advanced search window on X showing different fields for a custom search
X’s built-in advanced search tool is highly robust for listening in on relevant conversations. You can track conversations containing specific words, phrases and hashtags. It even lets you narrow your search by excluding certain words.

To get even more specific, look for posts from one specific account to another. The tool gives you plenty of additional filters to help you narrow your search by engagement, date range and so on.