Lead generation strategy using white papers

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A concrete methodology is important for a successful lead generation strategy using white papers. Here, we will introduce practical approaches, such as actual success stories, methods for measuring effectiveness, and integration with email marketing.

Combining these strategies in the right way can help you generate high-quality leads and nurture them effectively.

2-1. Introduction of success stories
Here are some examples of successful lead generation strategies using white papers. First, Athlete Body Co. , Ltd. , a company in the fitness industry, achieved great success with their white paper "The Pyramid of Body Transformation." The high level of expertise and scientific evidence based on 31 references gained the trust of users.

In the manufacturing industry , Bartec Co., Ltd. 's "Deburring Startup Guide" has panama mobile phone numbers database attracted attention. It provides easy-to-understand information in a niche field, giving it a competitive advantage.

HubSpot Japan Co., Ltd. also develops a variety of marketing materials targeting both potential and existing customers. The company has been successful in creating themes that meet user needs and designing download pages.

These examples show that the importance of targeting and providing users with information that is truly valuable is the key to success.


2-2. How to measure the effectiveness of your white paper
Accurately measuring the effectiveness of your whitepaper is essential to a successful lead generation strategy. Start with basic metrics like downloads and views - these are important KPIs that indicate the popularity of your whitepaper.

Next, look at your lead conversion rate . This is the number of downloads divided by the total number of views. For example, if 1000 people viewed your ad and 200 downloaded it, then your lead conversion rate would be 20%.

In addition, the conversion rate and final closing rate are also important. Combining these metrics will give you an idea of ​​the true effectiveness of your white paper.