Advertising industry has remained in silos
Posted: Wed Feb 19, 2025 8:51 am
Third observation . consumers do not distinguish between all forms of communication (sponsorships, product placements, brand messages, etc.) and advertising. 30% of them consider that talking about a brand is perceived as advertising.
According to François Nicolon, this "shows the distortion egypt cell phone number list of the way a consumer sees the communication process. as a flow of content. While advertising professionals see it as different specialties from each other ." Harold Geller, Executive Director of Ad-ID who also participated in the study makes the same observation by repeating that "the. "
One of the positive points of the study is that consumers perceive an improvement in communication between advertisers and consumers to reach 74% of favorable opinions. France is the only country where this perception, there too, is still decreasing. Same trend as for the perception of the quality of advertising content, which is increasing overall (to reach 32% of favorable opinions), except in France where the trend is opposite.
Last observation. the overexploitation of targeted online advertising . Particularly in retargeting. This phenomenon is ambivalent because "the consumer prefers to have messages that are specifically broadcast to him " but on the other hand "he will respond negatively to the fact of being targeted on the basis of his internet browsing". However, one is inseparable from the other.
According to François Nicolon, this "shows the distortion egypt cell phone number list of the way a consumer sees the communication process. as a flow of content. While advertising professionals see it as different specialties from each other ." Harold Geller, Executive Director of Ad-ID who also participated in the study makes the same observation by repeating that "the. "
One of the positive points of the study is that consumers perceive an improvement in communication between advertisers and consumers to reach 74% of favorable opinions. France is the only country where this perception, there too, is still decreasing. Same trend as for the perception of the quality of advertising content, which is increasing overall (to reach 32% of favorable opinions), except in France where the trend is opposite.
Last observation. the overexploitation of targeted online advertising . Particularly in retargeting. This phenomenon is ambivalent because "the consumer prefers to have messages that are specifically broadcast to him " but on the other hand "he will respond negatively to the fact of being targeted on the basis of his internet browsing". However, one is inseparable from the other.