So make sure that the management is
Posted: Tue Feb 18, 2025 9:53 am
l/negative comments on the internet
Monitoring should not be a one-off action. You sometimes see this at the launch of a campaign with promising figures, while 2 months later the communication effect has become nil. In any case, you should plan a zero and a final measurement. Depending on the duration of the project and the available manpower, you plan interim measurements. Adjust your approach or your goals if the goals have not been achieved.
7. Organization
When using social media, it is very important that the target group gets and keeps russia phone number list the idea that a municipal account is 'alive'. Participants also expect their questions to be answered. This means actively responding to messages from citizens. Even if the municipality itself asks a question and receives answers, these must be fed back. This does not have to take up much time, but must be done consistently. The same applies to 'webcare', where you actively follow what is said about your organization/project on the internet. If necessary, you respond to this.
well organized. If that does not work, do not start with social media. Nothing is as deadly for the reputation as a 'dead' channel. You have to be able to respond adequately to citizens. Also think about the evenings, the weekends and the holidays!
8. Planning
When announcing a new social media channel, take into account the time needed for its technical realization. Creating an account usually does not take much time. However, it is important to first look carefully at how an account can be optimally set up. Hyves and Facebook, for example, have special options for companies.
9. Costs
For citizens, participation in a municipal social media channel is free, but its use costs the municipality hours and euros. Hours for the time that civil servants spend on it, euros for example for the special business accounts of Hyves and Facebook for external research, development, implementation and management costs. Management will need this data.
Monitoring should not be a one-off action. You sometimes see this at the launch of a campaign with promising figures, while 2 months later the communication effect has become nil. In any case, you should plan a zero and a final measurement. Depending on the duration of the project and the available manpower, you plan interim measurements. Adjust your approach or your goals if the goals have not been achieved.
7. Organization
When using social media, it is very important that the target group gets and keeps russia phone number list the idea that a municipal account is 'alive'. Participants also expect their questions to be answered. This means actively responding to messages from citizens. Even if the municipality itself asks a question and receives answers, these must be fed back. This does not have to take up much time, but must be done consistently. The same applies to 'webcare', where you actively follow what is said about your organization/project on the internet. If necessary, you respond to this.
well organized. If that does not work, do not start with social media. Nothing is as deadly for the reputation as a 'dead' channel. You have to be able to respond adequately to citizens. Also think about the evenings, the weekends and the holidays!
8. Planning
When announcing a new social media channel, take into account the time needed for its technical realization. Creating an account usually does not take much time. However, it is important to first look carefully at how an account can be optimally set up. Hyves and Facebook, for example, have special options for companies.
9. Costs
For citizens, participation in a municipal social media channel is free, but its use costs the municipality hours and euros. Hours for the time that civil servants spend on it, euros for example for the special business accounts of Hyves and Facebook for external research, development, implementation and management costs. Management will need this data.