These responses come from two sources

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In humans, the experience of an emotion generally involves a set of cognitions, attitudes and beliefs about the world, which we use to evaluate a specific situation and, therefore, influence the way in which that situation is perceived. Consequently, each individual experiences an emotion in a particular way, depending on their previous experiences, learning, character and the specific situation. Emotions indicate personal internal states, motivations, desires, needs and even goals.

Researcher A. Damasio establishes the following: emotions are a all phone number in cambodia complex set of chemical and neuronal responses that have a distinctive pattern. These responses are produced by the brain when it detects an emotionally competent stimulus, that is, when the object or event, real or mentally remembered, triggers an emotion and the corresponding automatic responses appear.
one is the brain, which has been evolutionarily prepared to respond to certain stimuli (primary emotions: anger, disgust, sadness, fear, and joy), and the other is the behavioral repertoires learned throughout a lifetime of experiences (secondary emotions: shame, guilt, and pride). The primary result of these responses is a change in the state of the body itself and in the state of the brain structures that are the foundation of thought. The ultimate goal of these responses is to enable the organism to orient itself toward its survival and well-being.

Feelings are the conscious evaluation we make of our perception of our bodily state during an emotional response. Damasio insists that feelings are conscious, they are mental objects identical to the stimuli that triggered the emotion (images, sounds, physical perceptions…). The continuation and intensity of this emotional state is due to the cognitive process consequent to it, that is, to the feelings it generates, and their extinction, maintenance or amplification may occur. The process begins with the triggering of the emotion followed by its evaluation and the preparation for the generation of possible feelings.

All this leads us to deduce that the thoughts that are related to the emotion come after it has begun, that is, that feelings such as sadness come after it has been observed in the body, which already has the repertoire of bodily actions corresponding to the emotion of sadness. Only after becoming aware of the sensations (alterations) of our body when it receives the stimulus, the emotion becomes a feeling. Let's take an example: A loved one gives me a gift. The emotion arises spontaneously due to a stimulus (the gift), then a primary or automatic evaluation of that stimulus arises: indifferent, harmful or beneficial (in this example, beneficial). That is, the moment we notice that our body suffers an alteration (butterflies in the stomach, for example) and we are aware of it, we label what we are feeling (the emotion) with a specific stamp, in this case we would have a feeling of surprise, pleasure, joy, satisfaction,...

Conclusion

Based on the contribution made here by neurophysiology, new considerations arise to try to understand the concept of the new business model of the Shopping Experience applied to the retail business.

First of all, we see that a commercial offer that generates an emotional bond is valid at a global level, for all markets, since the generation of emotions is transcultural and independent of the socioeconomic level; displeasure and joy do not recognize economic strata. On the other hand, to generate emotions it is necessary to generate stimuli and to know and understand the issues linked to the behaviors that are accumulated as experience in the different situations of use or consumption of the offer that is provided.