Trust is one of the most powerful aspects of online relationships and is often cited as a catalyst for conversations and loyalty. Trust is a precious commodity: after all, it comes on foot and leaves on horseback. It is therefore important to have the basics in order: that you come across as trustworthy. Take advantage of the following 3 scientific handles to increase online trustworthiness and apply them as a person, brand and/or organization.
(Online) Trust
Before I discuss (online) trustworthiness and how you can strengthen this as a person and an organization, first a brief explanation of the processes that run in the background.
online trustThe scientific literature on (online) trust focuses mainly on the cognitive pro lebanon phone number list cesses by which trust is created. Cognitive trust does not focus so much on long-term social interactions, but mainly on first impressions and signals that one receives. In this way, a subjective assessment and expectation of another person is built up. This creates a certain attitude that partly determines whether or not the other person is trusted and can have influence.
Of course, this is no different online: think about how you recently judged an unknown tweeter whether he/she was interesting to follow. The use of, and trust in these 'cues' is very important in the online context, since online information is often user-generated and people do not always know each other in advance.
How can you, as a person or as an organization, position yourself online in such a way that people trust you? That is exactly where the concept of trustworthiness comes in.
“I wish you could make a friend of me, Lizzie. Do you think you could? I have no more of what they call character, my dear, than a canary-bird, but I know I am trustworthy.”