Regarding third-party cookies, Apple's Safari already blocks them completely by default, and Google Chrome also plans to abolish third-party cookies in the second half of 2024 * . This regulation will inevitably reduce the effectiveness of retargeting (advertising) in web marketing. In
response to this, it has become important once again to utilize customer information collected in-house, known as "first-party data."
Of course, customer information collected offline up until now number for telegram also counts as first-party data, but as more and more customers are now making purchases online, accumulating actions such as website visit history and inquiries online in a CRM (Customer Relationship Management) system and using this information in your business initiatives will not only improve your results but also your business efficiency.
*Information as of the publication date.
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Measure 5: Use digital marketing tools
As a result of the pandemic and the promotion of digital transformation in sales, many companies may have updated the accumulation and management of customer data. However, the amount of data that can be handled, such as contact information, attribute information, and behavioral history of potential customers, has become enormous, and although it should be a useful asset, some companies may be concerned that they are not being able to fully utilize it in their marketing strategies and measures.