lowing them through their buying journey with accurate tracking and reporting in Pardot.
3. Use Kiosk Forms
Picture this, you have a stand at an event and want to register attendees quickly and efficiently on the spot. How can we do this? Kiosk Forms.
This feature ensures accuracy by not enabling cookies to visitors in the browser each time a form or form handler is completed. This ensures that the previous data submitted by another prospect is not auto-filled in the form for the next prospect.
Not only is this an important Pardot feature to enable egypt code number for live events, but we can explore how it has been implemented for virtual events:
QR codes - Having QR codes attached to promotional material e.g. emails or an event poster will create an automated journey, where interested parties may gain more information, sign up to events or check-in to events by scanning this code.
How does this relate to Kiosk Forms? In short, if we used QR codes to link to the registration form for our event, we still use a Kiosk Form for accurate prospect data collection.
To ensure the event data is being tracked accurately, we can also use the Eventbrite Connector in Pardot for our event.
4. Eventbrite Connector
With the addition of the Eventbrite connector, we can now integrate our marketing automation with event management!
This integration works by syncing Eventbrite events to an existing prospect and detailing any actions e.g. sign ups, in their activity history. If an attendee is not in the database, they will be added as a new prospect.
To connect Eventbrite to Pardot:
Head to Admin > Connectors
Select Add new > Select Eventbrite
Populate the campaign to be associated with Eventbrite [
Note: The connector is one way - Eventbrite to Pardot, meaning the data is populated in Pardot through Eventbrite only.
Again, when creating an event in Eventbrite, we are able to use QR codes to check-in prospects. As each code is unique, this will clearly identify the prospect who has signed in, populating this data accordingly. This is a particularly useful workaround for online events.
we are able to accurately report and track event metrics through Pardot with no hassle.
If you have questions about using Pardot for events, please get in touch with the team here at MarCloud.
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Hollie Fitzpatrick
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