Shifts in decision-making dynamics
Posted: Tue Feb 18, 2025 4:25 am
Accounting for the changing ways that people engage with brands – websites, social media, mobile, search, connected TV, and even offline channels – means marketers need to keep an agile and experimental mindset.
Economic trends and budget impacts
As the world continues to navigate economic uncertainty, the effects naturally reverberate into discretionary spending. B2B purchases deemed non-essential tend to be scrutinized more heavily, lengthening and sometimes halting customer journeys.
Research in 2023 found that buyers were saudi arabia telegram data conducting more thorough ROI analysis and spending more time researching purchase decisions.
Read more on our blog: How B2B Marketers Are Responding to Tough Market Conditions
One of the core differentiators between B2B vs. B2C is the practice of marketing to a buying committee as opposed to a single consumer. By necessity, B2B buying is a team game often encompassing many decision makers, stakeholders, and influencers.
These group structures are fluid across organizations, within organizations, and over time. Different buying committee roles can have very different needs, interests, and search intent.
Economic trends and budget impacts
As the world continues to navigate economic uncertainty, the effects naturally reverberate into discretionary spending. B2B purchases deemed non-essential tend to be scrutinized more heavily, lengthening and sometimes halting customer journeys.
Research in 2023 found that buyers were saudi arabia telegram data conducting more thorough ROI analysis and spending more time researching purchase decisions.
Read more on our blog: How B2B Marketers Are Responding to Tough Market Conditions
One of the core differentiators between B2B vs. B2C is the practice of marketing to a buying committee as opposed to a single consumer. By necessity, B2B buying is a team game often encompassing many decision makers, stakeholders, and influencers.
These group structures are fluid across organizations, within organizations, and over time. Different buying committee roles can have very different needs, interests, and search intent.