How to Use Salesforce CMS for Integrated Marketing
Posted: Mon Dec 23, 2024 10:41 am
The Salesforce Content Management System (CMS) is a hybrid CMS that allows you to store and distribute content for many digital channels, from a centralised location. Which means that your content publishing process just got a whole lot easier!
Ollie Dodd
Ollie Dodd
4 mins
3D eBook cover with text A Guide to Salesforce Marketing GPTFree ResourceDownload now
Table of Contents
Why centralise content creation?
Salesforce CMS features
Using Salesforce CMS with Lightning
Content types & advanced features
As a marketer, you’ll no doubt be familiar with the term ‘CMS’ and perhaps egypt area code number associate it with your website. However, a CMS isn’t isolated to publishing only website content. As the name implies, a ‘content management system’ (CMS) is a platform used to manage any digital content across different touchpoints.
This is exactly what the Salesforce CMS does.
For example, from a single place you can create, edit, and publish to your:
Commerce site
Marketing emails
Customer community
Partner portal
Any digital experience
Basically, any channel built on Salesforce, such as Experience Cloud or Commerce Cloud site, Heroku site, or Lightning app You can even connect to third-party sites using headless APIs.
Why centralise content creation?
In its ninth edition ‘State of Marketing Report’, Salesforce uncovered that marketers are struggling to create consistent, personalised experiences across customer journeys. On the other hand, unified, consistent customer experiences are vital to delivering a strong message and building trust.
By centralising the creation of content in the Salesforce CMS, you have transparency over the messaging, text, images, etc. that are being pushed out to a variety of your Salesforce platforms. In short, you can create an integrated, multi-channel experience.
Not only this, from an internal management perspective, it’s a no-brainer. No switching CMS to build the same content in multiple places. You work from a single location, and so does your team. This saves time and potentially costs associated with third-party CMS platforms.
Then there’s the fact that Salesforce CMS integrates with Sales Cloud, meaning data can be used directly within content creation for greater personalisation (and conversions!).
Salesforce CMS features
You can access the Salesforce CMS from the Digital Experiences app. It’s available in Lightning Experience for those with Enterprise, Performance, Unlimited, and Developer Editions.
Note: You may need to turn on tab visibility to view all CMS features. Please contact the MarCloud team if you need help with this.
Ollie Dodd
Ollie Dodd
4 mins
3D eBook cover with text A Guide to Salesforce Marketing GPTFree ResourceDownload now
Table of Contents
Why centralise content creation?
Salesforce CMS features
Using Salesforce CMS with Lightning
Content types & advanced features
As a marketer, you’ll no doubt be familiar with the term ‘CMS’ and perhaps egypt area code number associate it with your website. However, a CMS isn’t isolated to publishing only website content. As the name implies, a ‘content management system’ (CMS) is a platform used to manage any digital content across different touchpoints.
This is exactly what the Salesforce CMS does.
For example, from a single place you can create, edit, and publish to your:
Commerce site
Marketing emails
Customer community
Partner portal
Any digital experience
Basically, any channel built on Salesforce, such as Experience Cloud or Commerce Cloud site, Heroku site, or Lightning app You can even connect to third-party sites using headless APIs.
Why centralise content creation?
In its ninth edition ‘State of Marketing Report’, Salesforce uncovered that marketers are struggling to create consistent, personalised experiences across customer journeys. On the other hand, unified, consistent customer experiences are vital to delivering a strong message and building trust.
By centralising the creation of content in the Salesforce CMS, you have transparency over the messaging, text, images, etc. that are being pushed out to a variety of your Salesforce platforms. In short, you can create an integrated, multi-channel experience.
Not only this, from an internal management perspective, it’s a no-brainer. No switching CMS to build the same content in multiple places. You work from a single location, and so does your team. This saves time and potentially costs associated with third-party CMS platforms.
Then there’s the fact that Salesforce CMS integrates with Sales Cloud, meaning data can be used directly within content creation for greater personalisation (and conversions!).
Salesforce CMS features
You can access the Salesforce CMS from the Digital Experiences app. It’s available in Lightning Experience for those with Enterprise, Performance, Unlimited, and Developer Editions.
Note: You may need to turn on tab visibility to view all CMS features. Please contact the MarCloud team if you need help with this.