Often the answer to this question is that the intern , the marketing assistant or even the secretary will do it. The reason being that 'they are already on Facebook a lot'. And it is not even the smallest brands that you hear this from. The theme or interactive agency is also often called in to take on the community management. Because many of these agencies do not yet employ community managers, in reality this often ends up on the plate of the copywriter. Who then works for 4 hours for 120 euros per hour on the ultimate posting. That also quickly increases costs and is not really the solution for many brands.
Grand Marnier facebook posting
On the other hand, it is also a quality issue. Managing your Facebook page, writing good content and creating interaction with your target group ultimately remains human work. And that is also the problem, because good people are hard to find. Since the function of community manager is now very popular, I see more and more people on Twitter and LinkedIn putting this label on themselves. Just like 'social media expert'. While many of them have never really managed a community and I think have no idea what it entails. Good community managers with experience are therefore scarce.
The ideal community manager
In our experience, managing your Facebook page requires a certain type of community manager. Postings are often short and content must be posted regularly and interaction sought with the italy phone number list target group. Community managers must therefore be able to write in a fun and light-hearted manner. But also be able to respond seriously and quickly in the event of complaints or other problems. In addition, the community manager must be able to switch quickly and coordinate with other departments (customer service, marketing, sales, retail) within the company. He or she is actually a kind of spider in the web.
This ideal community manager often has a background in PR or copywriting and therefore has experience in the working relationship between agencies and advertisers. This allows them to quickly find the right balance between the interests of the client and the interests of the community. As far as we are concerned, this community manager can sit on the side of the agency or the advertiser, ideally perhaps even in between. As long as there is one person actively involved in managing the Facebook community. Because otherwise it will be deafeningly quiet again.
In a next article I will go further into managing your Facebook page and give some tips and tools to interact with your fans. Of course we are also very curious about your view on and experiences with community management on Facebook. If you have any comments or additions, please leave them in the comments!
Also read the other articles in the Facebook marketing series .