There is a lot of talk about Facebook pages for companies. Companies talk to agencies and mainly make plans. Making a plan can and should be done, but a company can do that itself. Then you just have to get started. To put this into practice, I made a plan and set a goal: 10,000 fans for a page about gooseberries in 3 months.
For a successful Facebook page for your company, the following is an absolute prerequisite:
Interest in the subject
Social sense and politeness
Lots of time
To quickly make your Facebook page a huge success, you only need one thing: a budget to advertise on Facebook.
Prerequisite 1 – Interest in the subject
GooseberryThe gooseberry is perhaps the tastiest berry on earth. That is why I created a site about the gooseberry over a year ago . I do everything I can to make this site better and better. I read like crazy, visit gooseberry growers and I make almost all the recipes on the site myself. Everything I learn I put back on the site. I neatly research the questions I get. And I answer them too. If I don't know the answer, I just say so honestly.
WelcomeI get a lot of responses, like: how come I can't get gooseberries anywhere? Where can I buy them? Do you know a pick-your-own garden that has gooseberries? Help, my jam has become too thin, what should I do now?! In short: really everything, via all channels. Just replace the word gooseberry with your product or service. If you can't proudly talk about your product or don't feel like answering all kinds of difficult questions about it, you have no business being on social media. The word 'social' says it all...
Prerequisite 3 – Time
Okke Amerongen also answers questions during holidaysMaintaining friendships simply iran phone number list takes time. Of course, Facebook fans of your business page are not personal friends, but they are a little bit, and there are a lot more of them! If someone asks you a question, they simply expect an answer. Not only during office hours, preferably immediately and in any case the same day. It is hard work and takes a lot of time.
Not suitable for companies and people who work all day with the printed collective labor agreement in the desk drawer. You need a small group of employees within the company who take responsibility for this. It is important that these people receive and maintain support at a high level in the organization. Even if something goes wrong, because that certainly happens with such a new medium.
Are all the preconditions in place?
Then you simply create a page for your company based on your own feelings.
Gooseberry Facebook page screenshot
Create a page based on a personal profile. If possible, make sure that you have multiple administrators of a page. If an employee leaves, you will still have control over your own page. (I have adjusted this based on tips in the comments. I thought that you could not easily transfer control. That appears not to be true. Thanks for your help!). Read everything that is available. And use the advice that Facebook itself gives about it: