Free2Play
And what if the game is finished? Marketing is also an essential part of games to generate players and earn back your investments. But not every marketing plan fits every game. Games for different platforms each require a different marketing strategy. But the choice of revenue model is also important for the marketing of your product.
Because of the diversity of games, there is also a diversity of revenue models. When arcade games came into being in the 80s, the 'pay-per-play' model was common. In a history of the game industry, Mark Cenry (who has been working in the industry since the first games came out) explained that arcade games were designed in such a way that after 3 minutes a player would be 'out' anyway. Shorter indonesia phone number list playing time means more players on a machine, and that means more revenue. In the decade that followed, people started playing games at home instead of in arcade halls. This meant the rise of boxed games through various retail channels.
Mark Cenry
Today, only a small percentage of games are sold via retail, but games are mainly bought online. Games earn money via subscription (players of World of Warcraft pay a monthly fee), via direct download (you pay to download the game in full) or Free2Play in combination with micro transactions. The latter is an emerging model that is often used in Facebook games. It costs nothing to play the game, but in-game credits can be purchased in the game. With these credits you can, for example, dress your avatar, but they can also be used to buy time. For example, it does not take 6 hours before your lettuce can be harvested, but it grows like crazy and you can continue playing immediately.