SEO promotion to improve visibility

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Nuances:
Difficulty of setup: To work effectively with Google Ads, you need a certain skill and understanding of how the system works.
Competition: High competition can lead to higher cost per click and higher advertising budgets.
SEO, or search engine optimization, is the process of improving a website to improve its ranking in search results. It is a long-term strategy that takes time and effort, but can ultimately result in a significant increase in organic traffic.
Advantages:
Long-term effect: A properly architect data optimized website will attract visitors over a long period of time.
High conversion: Users coming from search engines are often already interested in purchasing, which increases the chances of conversion.
Improving user experience: SEO optimization involves working on the usability of a website, which has a positive impact on brand perception.
Nuances:
Algorithm changes: Search engines regularly update their algorithms, which can affect a site's ranking.
Need for Content: Successful SEO requires the creation of high-quality and relevant content.
Social Media and Content Marketing
Social media and content marketing are important tools for attracting attention to a brand and connecting with the audience. Creating interesting and useful content helps not only attract new customers but also strengthens relationships with existing ones.
Advantages:
Audience engagement: Content can be used to engage users in interactive communication with the brand.
Increased loyalty: Quality content helps build trust and loyalty to a brand.
Expanding Reach: Social media allows you to spread brand awareness to a wider audience.