Are your texts understandable?

[mostakimvip06]

This time, a little linguistic trivia and a bit of fun. Let's get started!

What is the most important thing when writing a corporate blog? Edit it so that it appeals to the tastes of the target group of readers and is written in a language that they understand.


Blog texts cannot be written in a language that is too specialized (because no one will understand it) or too childish (because the reader may feel that we are disregarding them). The article must be tailored to your client. Whether a given text is understandable or not is determined by a parameter called readability.

What is text readability?
The simplest way to define it is as follows:

Readability is the ease with which a user can understand written text.
The readability of written text is influenced by many elements, the most important of which are:

the language you use,
length and complexity of sentences;
vocabulary (the more specialized it is, the worse the readability);
grammar.
How to check text readability?
Do you know how to check whether the texts on a company blog are written in a language that is legible to potential visitors? The so-called FOG Index
, or text readability index, will be helpful for this . The formula by which all contact number list with name we calculate the index value looks quite terrifying and certainly spreads panic among the population of humanities students. And it looks like this:


Wikipedia.com

The result we get after entering the data into the formula shows us the level of competence of the Reader. In other words, we will find out: how many years of education are required to understand a given text . The lower the level of education, the easier it is to understand the text.

The “perfect” score is 7 or 8. Scores above 12 are already causing significant difficulties for the average user to understand and assimilate the text. For you, this is a hint that the article needs to be simplified a bit and made more accessible and user-friendly.

fog2
Are we testing?
Of course, we won't bother with counting words and entering data into a formula. You can easily check the index of your texts using an online tool available

here
The result you get after uploading your own text should be treated as a small guideline rather than an iron directive regarding blogging. Statistics are statistics, but what really counts is what you have to convey to your Readers.

If your blog is written in an interesting language and contains valuable content – ​​no index is needed.