Working with an intermediate client.
Posted: Tue Feb 18, 2025 3:19 am
An intermediate client (IC) is a buyer who purchases goods for subsequent resale. This may be a very large distributor, a large chain of stores, a small kiosk, a dealer, an operator providing services using the manufacturer's products (value-added reseller), etc. In this case, we will be interested not in the status or volume of transactions of a particular intermediate client, but in the fact that he is not the end consumer of the product.
Let's explain this with an example. Let's assume that you are buying ice cream. At the time of purchase, you are interested in the taste malaysia whatsapp data the ice cream, its price, weight and packaging. You also enjoy buying it in a colorfully and tastefully decorated tent. This is where your interest in ice cream ends. Moreover, in five minutes you forget about the ice cream, and your attention switches to something else. Here you act as an end user.
Now let's assume that you want to sell ice cream, i.e. become an ice cream IC. If you approach the problem meticulously enough (this is most often the case if you have already been burned by something similar), you will analyze a lot. You will pay special attention to potential difficulties. In our case, you must have refrigeration equipment, be prepared to lose the goods if this equipment breaks down for several hours, deal with the sanitary inspection and much more. In addition, as when working with any other product, you will be interested in dealer prices / wholesale discounts, assortment, regularity of deliveries, the possibility of receiving the goods for sale, payment methods, the attitude of the manufacturer or distributor towards you, the possibility of also working with products of other manufacturers (absence or presence of exclusivity), marketing and advertising support, assistance in training personnel, etc.
? So, how does the end consumer differ from the PC? In that the former is in the product market, and the latter is in the market of the opportunity to make money on the resale of this product.
A little history.
Since ancient times, goods (food, pottery, weapons, fabrics, etc.) could be purchased either from the producer, i.e. from a craftsman or a farmer, or from a merchant, i.e. from a PC. Nowadays, we purchase most goods, from food to cars, from a PC. Direct sales from producer to consumer take place only in the market for expensive industrial equipment. Some firms, such as computer firms, combine direct sales with sales through a network of dealers.
Several decades ago, manufacturers learned from experience that simply selling a batch of PCs and forgetting about them could have the most unforeseen consequences, including damaging the manufacturer's reputation. Many companies then began to introduce the position of Dealer Manager or its equivalent, whose responsibilities included providing all types of support for the company's PCs and attracting new PCs.
Let's explain this with an example. Let's assume that you are buying ice cream. At the time of purchase, you are interested in the taste malaysia whatsapp data the ice cream, its price, weight and packaging. You also enjoy buying it in a colorfully and tastefully decorated tent. This is where your interest in ice cream ends. Moreover, in five minutes you forget about the ice cream, and your attention switches to something else. Here you act as an end user.
Now let's assume that you want to sell ice cream, i.e. become an ice cream IC. If you approach the problem meticulously enough (this is most often the case if you have already been burned by something similar), you will analyze a lot. You will pay special attention to potential difficulties. In our case, you must have refrigeration equipment, be prepared to lose the goods if this equipment breaks down for several hours, deal with the sanitary inspection and much more. In addition, as when working with any other product, you will be interested in dealer prices / wholesale discounts, assortment, regularity of deliveries, the possibility of receiving the goods for sale, payment methods, the attitude of the manufacturer or distributor towards you, the possibility of also working with products of other manufacturers (absence or presence of exclusivity), marketing and advertising support, assistance in training personnel, etc.
? So, how does the end consumer differ from the PC? In that the former is in the product market, and the latter is in the market of the opportunity to make money on the resale of this product.
A little history.
Since ancient times, goods (food, pottery, weapons, fabrics, etc.) could be purchased either from the producer, i.e. from a craftsman or a farmer, or from a merchant, i.e. from a PC. Nowadays, we purchase most goods, from food to cars, from a PC. Direct sales from producer to consumer take place only in the market for expensive industrial equipment. Some firms, such as computer firms, combine direct sales with sales through a network of dealers.
Several decades ago, manufacturers learned from experience that simply selling a batch of PCs and forgetting about them could have the most unforeseen consequences, including damaging the manufacturer's reputation. Many companies then began to introduce the position of Dealer Manager or its equivalent, whose responsibilities included providing all types of support for the company's PCs and attracting new PCs.