B2B Marketer’s Handbook: Pardot Grading & Scoring That Works [EBOOK]
Posted: Mon Dec 23, 2024 10:32 am
Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.
Tom Ryan headshot
Tom Ryan
3 mins
3D eBook cover with text Pardot Scoring & Grading That WorksFree ResourceDownload now
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
If I had a penny for every time a client asked about custom Pardot grading or scoring models and how to use these correctly, I’d have a lot of one-penny sweets.
Having the ability to grade and score prospects in Pardot is ecuador phone number search one of the most exciting things the software has to offer. It can also be the most complex to figure out and implement.
In the past, we’ve written blogs about scoring and grading that explain certain aspects of each; what they are, why we should use them, and the basics of planning your own custom setup.
Now, we’ve taken it a step further and compiled a very thorough handbook to Pardot grading and scoring, so that you can get access to all of the information to know.
Cover photo of the B2B Marketer's Handbook
Why?
Grading and scoring are so important as a means to improve marketing and sales processes.
Yet just 44% of B2B companies are using any kind of lead scoring system.
Why use grading and scoring?
Tom Ryan headshot
Tom Ryan
3 mins
3D eBook cover with text Pardot Scoring & Grading That WorksFree ResourceDownload now
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
If I had a penny for every time a client asked about custom Pardot grading or scoring models and how to use these correctly, I’d have a lot of one-penny sweets.
Having the ability to grade and score prospects in Pardot is ecuador phone number search one of the most exciting things the software has to offer. It can also be the most complex to figure out and implement.
In the past, we’ve written blogs about scoring and grading that explain certain aspects of each; what they are, why we should use them, and the basics of planning your own custom setup.
Now, we’ve taken it a step further and compiled a very thorough handbook to Pardot grading and scoring, so that you can get access to all of the information to know.
Cover photo of the B2B Marketer's Handbook
Why?
Grading and scoring are so important as a means to improve marketing and sales processes.
Yet just 44% of B2B companies are using any kind of lead scoring system.
Why use grading and scoring?