A online exploration with a booking?
Posted: Mon Feb 17, 2025 10:15 am
The travel industry is one of the largest sectors of the global economy. Attractive destinations, comfortable transport and attractive accommodations are grateful ingredients to arouse the desire (to book a trip) online. How do travel providers deal with this? Are the opportunities sufficiently utilized to conclude
These questions were discussed during EyeforTravel's Online Marketing & Social Media Strategies for Travel Summit Europe 2011, which took place on 10 and 11 October in Amsterdam. The various lectures at EyeforTravel made it clear to me that social media are great for facilitating people to tell their stories. The travel industry still has a lot to gain here. Let people dream. 'Own a Destination'. In this article a number of inspiring examples.
Google Flights
What does Google, the '800-pound gorilla', think that has launched an attack on ticket comparison sites with the introduction of a search engine for airline tickets (Google Flights)? Tom Mulders, Industry Manager Travel at Google Inc., will focus in his presentation on the first two phases of a traveler's customer journey: dreaming and researching. In addition, sharing with others, 'sharing', is actually essential in all phases.
These questions were discussed during EyeforTravel's Online Marketing & Social Media Strategies for Travel Summit Europe 2011, which took place on 10 and 11 October in Amsterdam. The various lectures at EyeforTravel made it clear to me that social media are great for facilitating people to tell their stories. The travel industry still has a lot to gain here. Let people dream. 'Own a Destination'. In this article a number of inspiring examples.
Google Flights
What does Google, the '800-pound gorilla', think that has launched an attack on ticket comparison sites with the introduction of a search engine for airline tickets (Google Flights)? Tom Mulders, Industry Manager Travel at Google Inc., will focus in his presentation on the first two phases of a traveler's customer journey: dreaming and researching. In addition, sharing with others, 'sharing', is actually essential in all phases.