How to make SMM lively and effective?
Posted: Mon Feb 17, 2025 10:11 am
Speak the language of your audience. Forget about complicated terms and formal phrases. Communicate easily, as if with friends.
Be helpful. Show how your product solves a problem. For example, if you sell umbrellas, tell how to choose a quality umbrella and not get wet in the rain.
Engage. Ask questions, conduct surveys, launch challenges.
Be sincere. Show who is behind your brand: your employees, your production process, your values.
SMM Examples: How Brands Build Successful Strategies
Delicious - period
After the rebranding, the company is actively finland whatsapp data communication with its audience on social networks.
What they do:
They share behind-the-scenes processes of restaurant work. They show how dishes are prepared, what new items appear on the menu.
They publish polls and launch interactive activities to engage subscribers. For example, they ask what dish they like the most or what is missing from the menu.
They promptly respond to user questions and resolve issues through comments and messages, which helps build loyalty.
They use humor and memes to appeal to a younger audience.
Dodo Pizza
This brand has long been an example of successful SMM in Russia thanks to the combination of transparency, creativity and openness.
What they do:
Audience engagement. Regular pizza contests and giveaways on Instagram or VKontakte with simple rules.
Transparency. Dodo actively shares data about its business: financial results, processes in the kitchen, and the experience of its employees. This inspires trust in subscribers.
Customer focus. The support service actively works in the comments, promptly resolving questions or conflicts.
Collaborations. Dodo cooperates with popular bloggers and makes themed promotions, for example, limited edition pizzas or drinks.
Be helpful. Show how your product solves a problem. For example, if you sell umbrellas, tell how to choose a quality umbrella and not get wet in the rain.
Engage. Ask questions, conduct surveys, launch challenges.
Be sincere. Show who is behind your brand: your employees, your production process, your values.
SMM Examples: How Brands Build Successful Strategies
Delicious - period
After the rebranding, the company is actively finland whatsapp data communication with its audience on social networks.
What they do:
They share behind-the-scenes processes of restaurant work. They show how dishes are prepared, what new items appear on the menu.
They publish polls and launch interactive activities to engage subscribers. For example, they ask what dish they like the most or what is missing from the menu.
They promptly respond to user questions and resolve issues through comments and messages, which helps build loyalty.
They use humor and memes to appeal to a younger audience.
Dodo Pizza
This brand has long been an example of successful SMM in Russia thanks to the combination of transparency, creativity and openness.
What they do:
Audience engagement. Regular pizza contests and giveaways on Instagram or VKontakte with simple rules.
Transparency. Dodo actively shares data about its business: financial results, processes in the kitchen, and the experience of its employees. This inspires trust in subscribers.
Customer focus. The support service actively works in the comments, promptly resolving questions or conflicts.
Collaborations. Dodo cooperates with popular bloggers and makes themed promotions, for example, limited edition pizzas or drinks.