The logic behind F-commerce (selling via Facebook) is simple: 'fish where the fish are'. If your target group is on Facebook, then you bring the store to Facebook. About two years ago, the first webshops appeared on Facebook. In the meantime, F-commerce has developed at a particularly rapid pace and major brands such as Best Buy, JC Penney, Charlotte Russe and Pampers sell via Facebook. Technically, it has become a lot easier to sell via the Facebook page. In short: time for an overview of the opportunities and success factors for sales success via Facebook!
In case Facebook’s enormous e-commerce potential isn’t yet fully apparent, here’s a quick overview:
Facebook has 600 million users worldwide (August 2011), each user has an average of czech republic phone number list connections and spends an average of 14 minutes per day on Facebook
40% of all consumers use social networks in some way when making online purchases (such as 'liking' products and shops, asking for the opinion of friends, searching for reviews and 'sharing' purchases)
The number of transactions within Facebook increases monthly by an average of 10%. Receipt amounts in Facebook shops are on average 7 to 10% higher than in 'normal' webshops.