Feedback for product and service improvement
Posted: Mon Feb 17, 2025 9:30 am
Customer reviews have played an important role in the online purchasing behavior of consumers for years. Companies that are open to feedback gain a better understanding of their customer and can therefore better meet the needs and expectations of their target group. In this article, a number of new insights into the field of online customer reviews.
The product customer review
The well-known 5 star review
Reviews can take place on the site itself (bol.com, wehkamp.nl) or on an external environment (social media, comparison sites, etc.). The most well-known variant of the customer review is a scale of 5 stars supplemented with the total number of reviews and an option to motivate the score. In this article attention for this traditional variant.
Reviews have different purposes and provide a wealth of useful data for an organization. The most important opportunities at a glance:
Impact on turnover
Insights into the target group
Benefit 1: Impact on sales
Several studies in recent years have shown that customer reviews have a cayman islands phone number list huge impact on consumer purchasing behavior. According to a recent study by the e-tailing Group ( The 2011 Social Shopping Stud y), little has changed in this regard.
Customer reviews continue to have a huge impact on purchasing behavior
The consumer spends a great deal of time on research before making the final purchase. Reviews play an important role in this. But not all reviews lead to the desired effect. The content appears to play a very important role that is not always obvious.
Content of the reviews
Panagiotis Ipeirotis (New York University) has done an interesting study on the content of customer reviews in relation to sales. He shows that consumers on Amazon.com are willing to pay up to 5% more for the same product based on the reputation of the seller. The seller with the most positive reviews ensures that they can ask a price that is 5% higher for exactly the same product.
The product customer review
The well-known 5 star review
Reviews can take place on the site itself (bol.com, wehkamp.nl) or on an external environment (social media, comparison sites, etc.). The most well-known variant of the customer review is a scale of 5 stars supplemented with the total number of reviews and an option to motivate the score. In this article attention for this traditional variant.
Reviews have different purposes and provide a wealth of useful data for an organization. The most important opportunities at a glance:
Impact on turnover
Insights into the target group
Benefit 1: Impact on sales
Several studies in recent years have shown that customer reviews have a cayman islands phone number list huge impact on consumer purchasing behavior. According to a recent study by the e-tailing Group ( The 2011 Social Shopping Stud y), little has changed in this regard.
Customer reviews continue to have a huge impact on purchasing behavior
The consumer spends a great deal of time on research before making the final purchase. Reviews play an important role in this. But not all reviews lead to the desired effect. The content appears to play a very important role that is not always obvious.
Content of the reviews
Panagiotis Ipeirotis (New York University) has done an interesting study on the content of customer reviews in relation to sales. He shows that consumers on Amazon.com are willing to pay up to 5% more for the same product based on the reputation of the seller. The seller with the most positive reviews ensures that they can ask a price that is 5% higher for exactly the same product.