Grazia was elected Magazine of the Year at the end of 2011, a wonderful reward for the successful fashion glossy. The glossy is also popular on social media: Grazia has over 12,000 followers on Twitter and the Facebook page has over 17,000 likes. Impressive figures, even international colleagues see Grazia Nederland as an example. Via Sanoma Media I came into contact with Hilmar Mulder (editor-in-chief of Grazia Nederland) and I was given the opportunity to interview her about Grazia's social media strategy.
Grazia always tries to be online and strives for as much interaction as possible. The glossy is published weekly, but Grazia always stays up-to-date via social media. Interesting content is shared here, such as fashion news with lots of entertainment bahamas phone number list but also news that involves an opinion or taste. In addition, a look behind the scenes is given and service is provided via the various social media. Background information, long stories and exclusive photos are saved for the glossy. Measuring programs such as Crowdbooster, Google Analytics and Hootsuite are used to see which messages score and which do not. This involves looking at how often messages are read and which messages receive the most responses.
Grazia tries to be present on as many social networks as possible. In addition to Facebook, Twitter and YouTube, they are also present on Hyves, Spotify, Vimeo, Fashiolista, Instagram, Moby, and Bloglovin'. The latter channels are not actively used for networking, as is the case on Twitter and Facebook. Nevertheless, Grazia finds it important to be present on all these networks. Grazia wants to be “ the most multimedia & innovative young women's brand” . The key to social media success is said to be the continuous building of networks, in combination with always responding to questions and messages from visitors, friends and followers.