When asked whether the Google+ buttons will influence the algorithm (the formula with which Google ranks the unpaid search results), Geerlings first answers evasively. He then explains that people are more likely to click on a search result that has been recommended by someone they know. When people respond that Geerlings did not give an answer to the question, he answers that he does not know the answer. The audience responds with laughter: Geerlings' answer is more or less what everyone expected and we can therefore assume that this is very likely.
Finally, Jesper Stoel , Online Marketeer at Roompot Vakanties, presents a surprisingly honest practical case , in which he shows which steps were taken to set up Social Media within the traditional company. Stoel presents with disarming enthusiasm how social media has grown as a communication channel within the organization.
The Search Marketing Thursday (SMT) is a short seminar of approximately 2 hours, in which the latest cases, australia phone number list trends and developments in the field of search engine marketing are presented. The Search Marketing Thursday is an initiative of the IAB Taskforce Search and is free to attend for both IAB members and non-members. The next meeting is on April 5, in the MeetingPlaza in Utrecht.