Customer segmentation is the process of dividing
Posted: Mon Feb 17, 2025 5:54 am
2. Customer Segmentation: Lean but Powerful your audience into groups based on criteria such as age, gender, location, interests, and behavior. This has many benefits: 2.1. Reach the right people, the right needs Segmentation helps you understand who really needs your product.
For example: If you sell anti-aging skin care products, your main target audience might be women aged 30-45 who are interested in health and beauty. Advertising content for this group should emphasize skin rejuvenation and wrinkle reduction benefits – things that really touch their needs.
2.2. Increase conversion rate, reduce costs greece telegram data When your ads are targeted to the right audience, they are more likely to click on your ad, leave their information, or make a purchase. This not only increases your conversion rate, but also reduces your cost per action (CPA).
2.3. Building long-term relationships with customers Segmentation helps you understand your customers better, and create appropriate campaigns at each stage. For example, after attracting new customers, you can run a nurturing or upsell campaign for this group, instead of trying to “cast the net” to find new customers continuously.
For example: If you sell anti-aging skin care products, your main target audience might be women aged 30-45 who are interested in health and beauty. Advertising content for this group should emphasize skin rejuvenation and wrinkle reduction benefits – things that really touch their needs.
2.2. Increase conversion rate, reduce costs greece telegram data When your ads are targeted to the right audience, they are more likely to click on your ad, leave their information, or make a purchase. This not only increases your conversion rate, but also reduces your cost per action (CPA).
2.3. Building long-term relationships with customers Segmentation helps you understand your customers better, and create appropriate campaigns at each stage. For example, after attracting new customers, you can run a nurturing or upsell campaign for this group, instead of trying to “cast the net” to find new customers continuously.