Search and cooperate with KOC Find KOCs in relevant communities on Facebook, Instagram or TikTok. Invite your old customers to become KOCs through promotions or gifts. For example, a fashion store can offer discount codes to customers and encourage them to post about their experiences on social media.
Allow for authentic content Don’t force KOCs to create scripted content. Let them freely share their real feelings – this naturalness will increase credibility and communication effectiveness. your campaign Use tools like Google Analytics, TikTok Insights, or Instagram Insights to measure performance.
Track metrics: Case study: Vietnamese france telegram data domestic cosmetics - Olic Olic is a Vietnamese cosmetics brand that focuses on natural products. With a limited budget, Olic collaborated with 50 KOCs , each with 1,000–10,000 followers on Instagram and TikTok.
Result : Increased sales by 150% in 3 months . Reach over 500,000 potential customers . The average interaction rate is 8% , much higher than typical KOL campaigns (only about 2–3%). The Future of KOC in Small Business Marketing The KOC trend is not just a “wave” but is reshaping the way small businesses approach the market.