Blackpills, the new television for millennials

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Launched in Europe in May 2017 , Blackpills offers not only series, but also daily or weekly shows with various themes that are launched first in France before being exported to the United States . To present these shows, the company has called on new talents such as comedian Yassine Belattar, who receives guests in Indéfendable to talk about current topics, or Agathe Auproux, columnist on the show Touche pas à mon post broadcast on the French channel C8, who focuses on football with Ketchup Maillot .



The brand thus communicates as a "new television" aimed at henan mobile number database millennials . Blackpills adopts a familiar tone and addresses its user informally , using (and abusing) the metaphor of drugs to refer to binge-watching addictive series . This attraction of millennials is easily explained. Still in this study released in February 2018, Médiamétrie taught us that television is the leading media in France , and this, far ahead of the Internet . the French spend 3 hours and 42 minutes on average each day in front of their television and only 1 hour and 28 minutes on the Internet . However, the balance between television and the Internet is different among 15-24 year-olds , where their time spent on the Internet (1 hour and 38 minutes) is now higher than that spent in front of the television (1 hour and 26 minutes) and there are more Internet users than viewers on a daily basis among 15-24 year-olds .