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Posted: Mon Feb 17, 2025 4:44 am
Expanding customer touchpoints is one of the important strategies to help businesses develop sustainably in the current digital age. So what are "touchpoints" and why are they important? Let's learn more about this issue in an easy-to-understand and practical way, as well as how to expand effective touchpoints in your marketing strategy.
1. What is a Customer Touchpoint? Touchpoints are the “windows” through which customers encounter and interact with your brand. These touchpoints include not only traditional channels like physical stores, but also digital channels like websites, email, social media, and mobile apps.
Simple example: A customer might come across canada telegram data your product through a Facebook ad, then receive an email about a promotion, and finally decide to make a purchase in-store or through your app. A touchpoint isn’t just where a customer first hears about you, it’s where they continue to interact and experience your service throughout the customer journey.
It could be a customer service call, a chatbot interaction, or an informative blog post. 2. Why is Touchpoint Expansion Important? Expanding touchpoints can bring many benefits to businesses: Increase brand recognition: your brand will appear in more places for customers, thereby increasing recognition.
1. What is a Customer Touchpoint? Touchpoints are the “windows” through which customers encounter and interact with your brand. These touchpoints include not only traditional channels like physical stores, but also digital channels like websites, email, social media, and mobile apps.
Simple example: A customer might come across canada telegram data your product through a Facebook ad, then receive an email about a promotion, and finally decide to make a purchase in-store or through your app. A touchpoint isn’t just where a customer first hears about you, it’s where they continue to interact and experience your service throughout the customer journey.
It could be a customer service call, a chatbot interaction, or an informative blog post. 2. Why is Touchpoint Expansion Important? Expanding touchpoints can bring many benefits to businesses: Increase brand recognition: your brand will appear in more places for customers, thereby increasing recognition.