A growing global market

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At a comparable scope, it took the global communications market eleven years to return to its pre- subprime crisis level of advertising investment . In 2007, the total net amount of advertisers' communications investments was €33.15 billion. In 2018, it was €33.33 billion, up 2.3% compared to 2017. This is the highest level ever reached by the market.



This is "the maintenance of the growth that we tunisia mobile database had found for two years" Xavier Guillon, Founder and CEO of France Pub, tells us. "All of the market growth is driven by digital media" he continues. Among the digital media, "proprietary media and traditional internet" are counted . They represent approximately 20% of the overall market, or 6 billion euros and have experienced growth of 14.7% over the year . Proprietary media are those that have been invested the most with no less than 3.4 billion euros spent, recording growth of 16.8% compared to 2017.

The year 2018 saw a sharp increase thanks to the phenomenon of the football World Cup . These values ​​remained relatively high until the end of the year compared to the previous year before experiencing a real drop in December following the Yellow Vest crisis. Compared to the previous three months, December saw a decrease of 4.5%.