What is EVP (Employee Value Proposition)?

[bitheerani319]

Employee Value Proposition is a series of rewards and benefits offered by a company to its employees. It is a strategy adopted by the HR sector to generate high levels of performance, motivation and engagement. See details about it!

What you will see in this article:


The Importance of Attracting (and Retaining) Talent
What is EVP (Employee Value Proposition) and what is it for?
How to Adopt EVP?
How to Adopt EVP?
The Importance of Attracting (and Retaining) Talent
The business world is increasingly competitive: an innovation ; a process; a marketing campaign… one more well-planned and executed element can make a difference in the company's california real estate agent email list free and positioning in the market.

However, one of the biggest factors in increasing competitive advantage is having a high-performance team. Employees are the ones who move an organization forward, producing, executing, planning, serving and creating strategies to improve performance and satisfy customers.

Therefore, one of the most important HR tasks is to find the right professionals, who are technically qualified and have a profile aligned with the organizational culture, to form a winning team within the company.

However, achieving this goal is not easy. In addition to investing in efficient recruitment and selection strategies, you need to think about an important question: what will make talent want to work for your company? Why should they choose your organization over another or a competitor?

The relationship between employees and organizations is a two-way street: all parties must benefit from the relationship, not only to attract, but also to value and retain good professionals. Without this, what should be a beneficial union can become harmful for both parties.

Having motivated and productive employees involves investing in actions to recognize their quality work , which build employee loyalty by strengthening their relationship with the company.


There are several strategies for attracting and retaining talent, and one of the best known and most valued is EVP.

What is EVP (Employee Value Proposition) and what is it for?
This strategy is nothing more than a set of benefits that the company offers to attract and retain talent. These are tangible and intangible rewards that will motivate professionals to apply for positions in the organization and employees to stay there, working with motivation and being productive.

Whether a company wants to or not, it already offers an EVP to its employees. However, some of these EVPs fall short of the expectations of employees and professionals in the market, discouraging excellent workers from applying and good employees from providing services.