Also, whether it’s on your personal account or a burner account of some sort

[shaownhasan]

My advice for people in social media leadership positions would be to continue consuming social media, saving awesome campaigns, bubbling up trends and engaging with your community. Keep your ear to the ground on what’s happening.

, still be out there creating because that’s loan data where you can test and learn the most. Then you can apply what you learned to your brand’s social media strategy.

In social, you can only control what you put out there. You can’t really control how it performs because of the algorithms, what’s in your followers’ feeds that day, etc. At the end of the day, put your best foot forward with the things you can control: strategy, creative production, etc.

If the content is based on insights, brings your followers value and it’s pushing your brand forward, then hit that “post” button.

What advice would you give to social media managers who are in the trenches managing these sophisticated social presences?
Do your sweeps, plan your content, experiment.