Bing is more important now.

[fomayof928@mowline]

In it, you'll find an easy-to-follow table explaining where each of the major voice assistants (Siri, Cortana, Google Assistant, and Alexa) get their data from so you can plan to cover them all.

The key takeaway from this research? Interestingly, Bing has every chance of stealing a large chunk of market share from Google and, at least for now, is the key search engine to improve if voice is the goal of “visibility.”




Of all the Big Four in voice, three (Cortana, Siri, and Alexa) czech republic number data to Bing searches for general information retrieval. Given that Facebook (also a former Bing search partner) is also entering the fray, Google may soon find itself in a place it's not entirely accustomed to: alone.

Now, the search giant usually finds a way to take back market share, but for now marketers' attention should be focused on Microsoft's search engine and Google as a secondary player.

Regardless of which engine you prefer, there are two main areas to focus on: featured snippets and local listings.


Featured pieces
The search world has been abuzz with posts and discussions on this area of optimization in recent months as Google moves forward with the rollout of feature-rich SERP real estate.