Best practices for LinkedIn advertising

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You can even track your performance with different audience demographics in the ads manager. For instance, you can view how people performing a certain job function responded to your ads in terms of clicks, impressions and click-through rate.

Looking to dive deeper? Sprout Social’s LinkedIn management tool can help you dig into the good stuff, visualize key metrics and keep an eye on performance and trends data.

Screenshot of Sprout Social's LinkedIn Report showing impressions as a line chart and table, highlighting how many times your content was seen during the reporting period.
Finally, let’s walk you through some LinkedIn best fusion data practices that will help you run successful ad campaigns on the platform.

Maintain the correct LinkedIn ad specs
Your LinkedIn ads need to instantly attract and draw in your target audience and you can’t do that without outstanding visuals. When creating visuals for your ads, make sure you follow the proper LinkedIn ad specs and sizes.

The specs vary for each LinkedIn ad type and ad format. Here are the basics:

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Single image ads