Personalised Email Marketing

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Another critical area for using AI in eCommerce is personalising marketing strategies. Email marketing personalisation is a trend since AI tools can provide in-depth analysis of customer preferences. Potential buyers are then sent personalised and targeted emails for a one-to-one engagement that improves buyer sentiment and leads to higher clicks.

8. Voice Commerce

One of the most common applications of AI has been voice assistants on mobile czech republic phone number list and internet-connected devices. There is a new opportunity for businesses to use AI-powered voice assistants – to improve customers’ experience on eCommerce websites. Customers can use voice commands to purchase and create a positive hands-free shopping experience.

9. Supply Chain Optimisation

eCommerce businesses depend on manufacturers and suppliers to source their retail products. Retailers can use AI algorithms to optimise their supply chain operations with AI-demand predictions. It enables inventory management automation and streamlining order fulfillment and logistics.