Bedell has experienced these issues firsthand. “I’ve had times where I’ve asked ChatGPT to share its sources and it hasn’t always worked out. Once, when I was looking for a source for an example it included, it told me that it didn’t realize I wanted a real example and had included a hypothetical option instead.”
When using AI-generated content, it’s crucial to ensure car owner data its accuracy and originality by reviewing it thoroughly. Always ask for sources from AI-powered assistants, and take the time to verify their validity. These steps are essential for maintaining your brand’s safety and avoiding potential crises.
Speaking of crises, any comms pro will tell you that even a mild data security mishap can be an absolute nightmare.
Communication teams aren’t responsible for setting the rules around how and why teams use AI. They will, however, have to deal with any fallout that occurs if an employee shares confidential information with an AI tool, creating an unfortunate privacy issue.
“You have to have conversations with legal and technical teams to understand the pitfalls your organization may face when working with AI,” says Bedell. “It’s important to find safe ways to let your employees leverage this type of tool.”
At Sprout, we’re prioritizing the security of our data and intellectual property by educating our teams on safe usage of generative AI. To ensure responsible use, our legal and IT teams worked together to create a policy outlining approved and prohibited use cases.