Wages
Local SEO expert Mike Blumenthal is currently working to uncover a global review spam network that is responsible for tens or even millions of fake reviews. In this scenario, spammers are apparently used to write reviews of businesses around the world that depict a set of transactions that even the most jet-setting globetrotter could never have experienced. As Mike describes one such reviewer :
"Of course, she would have studied mortuary colombia number data in Illinois and gone to a dentist in Austin after being evaluated by four other dentists... Oh, and then she would have bought her engagement ring in Israel, and then eight months later hired a private investigator in Coro, Philippines, to find her missing husband. And all of this happened in the space of a year, right?"
The scale of this network makes it clear that review spam has become big business.
Not all review spammers are cowardly characters. Some small-timers are simply guilty of a lack of awareness of the guidelines or a lack of foresight about the potential negative consequences of fake reviews for their brand. I’ve sometimes heard small local business owners say that they had their family review their newly opened business to “get the ball rolling,” not realizing that they were breaking a guideline and not considering how embarrassing and costly it could be if customers or the platform caught on. In this scenario, I try to teach that fake success is not a viable business model — you have to earn it.
Loss of consciousness
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