Trends in B2B Commerce
Posted: Sun Feb 16, 2025 3:15 am
Younger Buyer Segment
Recent market statistics suggest that nearly half of the B2B buyers are young, tech-savvy and sophisticated. These buyers expect more ease of use just like on the customer-driven websites. The unique purchasing preferences of the younger buyer segments will help B2B businesses grow in the long term.
Mobile Commerce
Mobile commerce is here to stay as a trend in major business sectors. It is bosnia and herzegovina phone number list changing the face of B2B marketing since 80% of B2B customers use mobile devices during the purchase process. Right from comparing prices to viewing a plethora of other features as well, new age buyers are using more and more mobile devices for making a purchase.
Personalisation
On the task of making purchases more mobile-friendly and optimized, personalization is yet another trend that will help B2B businesses succeed in the long run. Plenty of companies around the world are already implementing sophisticated personalisation in the form of price optimization algorithms to deliver dynamic pricing. Ultimately creating personalised experiences will be the one reaching more profitable B2B sales in the coming years.
Nevertheless, it is finally up to the business to decide on how to take their venture forward based on their business vision, revenue target, and other business objectives.
Recent market statistics suggest that nearly half of the B2B buyers are young, tech-savvy and sophisticated. These buyers expect more ease of use just like on the customer-driven websites. The unique purchasing preferences of the younger buyer segments will help B2B businesses grow in the long term.
Mobile Commerce
Mobile commerce is here to stay as a trend in major business sectors. It is bosnia and herzegovina phone number list changing the face of B2B marketing since 80% of B2B customers use mobile devices during the purchase process. Right from comparing prices to viewing a plethora of other features as well, new age buyers are using more and more mobile devices for making a purchase.
Personalisation
On the task of making purchases more mobile-friendly and optimized, personalization is yet another trend that will help B2B businesses succeed in the long run. Plenty of companies around the world are already implementing sophisticated personalisation in the form of price optimization algorithms to deliver dynamic pricing. Ultimately creating personalised experiences will be the one reaching more profitable B2B sales in the coming years.
Nevertheless, it is finally up to the business to decide on how to take their venture forward based on their business vision, revenue target, and other business objectives.