Social media presence is your brand personality expressed in the bite-sized visuals and messages of social media. It’s the face you show to the world, reaching both committed customers and first-time visitors. Building a social media presence increases awareness and helps define what makes your brand unique.
It’s also where you can inject personality band data and humor through a carefully curated social media feed.
Graphic defining social media presence.
Why does social media presence matter to a brand?
In 2023, it is estimated that there are 4.89 billion social media users worldwide. That presents a phenomenal opportunity to get your brand noticed.
Social media feeds become individually curated reflections of their users’ likes and values. Brands can respond by creating content that resonates with their audience’s interests and values.
In The Sprout Social Index™ 2023, we saw 25% consumers prefer brands that align with their values. What does this mean for brands building a social media presence? In a word—targeting. Get a social media strategy right and you can achieve virality and take off. Just like Candy Funhouse, whose use of TikTok took the brand from a small brick-and-mortar business to an online celebrity with over 3.3 million followers.
Candy Funhouse's TikTok account showing their candies in fun ways.
Established brands can hit new heights too. British clothing retailer ASOS achieved a 24% rise in sales during the COVID-19 lockdowns due to its highly responsive social media strategy that leveraged micro-influencers and focused on popular lockdown fashions in leisurewear and activewear.