Optional: Add Tags.This will allow you to add words or entire sentences to a prospect once they’ve been tagged. Later on you can send emails or add to campaigns only those prospects with a particular tag.
screenshot of create custom redirect window
4. Choose the right campaign to associate this custom redirect too. If this is a new campaign, it will show as prospects’ first touchpoint. If they have accessed your content previously, this will not overwrite their source campaign. More on how to set up Campaigns and Campaign Hierarchy here.
5. Insert the Destination URL the prospect will be redirected to when they have clicked on the link. Let’s say I have a link in my blog that will redirect readers to another website once they click it - the external website URL should be added as the Destination URL.
6. Optional: Add Google Analytics parameters. This feature will allow dutch mobile numbers us to track activity through the Google Analytics connector.
NOTE: This will only track activity if the Custom Redirect is to a page that has our Google Analytics tracking code on, therefore, this will need to be set up prior to using.
7. Optional: Add Completion Actions. We could add prospects to a list, send autoresponders or adjust scores. It’s good to keep in mind that Completion Actions will affect only prospects and not visitors. If you want to know the differences between the two and also learn more about the Pardot Lifecycle Report, click here.
From now on you will have a deeper understanding of the interests and pain points of your prospects, based on the links they click and not just the forms they complete!
For support getting set up with Custom Redirects or if you’re seeking a partner who can support your strategic use of Pardot features, get in touch for a chat.
Share
Georgie Grigore
Georgie Grigore
Georgie's background is in both marketing and engineering. Her goal was to combine both her analytical and creative sides into one—that's when she found her passion for marketing automation. Georgie loves helping customers find the right solutions for their needs and is well experienced to do so as a certified Pardot consultant. An excellent project manager, Georgie works to ensure projects are delivered on time and to expectation.
More by Georgie Grigore
Featured resource
3D eBook cover with text How to Measure ROI using Pardot
How to Measure R