Nasty Gal social media branding
Posted: Thu Feb 13, 2025 10:04 am
Brand identity and brand storytelling work hand in hand, letting your business share its values and personality in a relatable way.
Check out Nasty Gal’s social branding, for reference. The company’s name and hashtag reflect the brand’s edge.
Seventh Generation’s social branding and logo are another prime example. It’s no nurse database surprise that many sustainable or environmentally conscious companies boast green logos. This highlights how you can convey your brand values visually.
Seventh Generation social media branding
Your target audience
Brand identity isn’t just about what you want to say: it’s also about who you want to say it to.
Your audience should be front and center when brainstorming your identity. What sort of imagery is going to click with them? How can you make your brand feel relevant to your audience at a glance?
Liquid Death‘s branding is a far cry from what you’d expect from a company that sells canned water. That’s exactly what makes their marketing so brilliant and memorable.
The company largely markets itself in the same spaces as alcohol brands. This includes musical festivals and sporting events. The brand’s typeface, logo and product presentation feel like that of a booze brand, too. Liquid Death’s “Murder Your Thirst” tagline is tongue-in-cheek but aligns with their audience. This includes their diehard fans staying sober at the events noted above.
Check out Nasty Gal’s social branding, for reference. The company’s name and hashtag reflect the brand’s edge.
Seventh Generation’s social branding and logo are another prime example. It’s no nurse database surprise that many sustainable or environmentally conscious companies boast green logos. This highlights how you can convey your brand values visually.
Seventh Generation social media branding
Your target audience
Brand identity isn’t just about what you want to say: it’s also about who you want to say it to.
Your audience should be front and center when brainstorming your identity. What sort of imagery is going to click with them? How can you make your brand feel relevant to your audience at a glance?
Liquid Death‘s branding is a far cry from what you’d expect from a company that sells canned water. That’s exactly what makes their marketing so brilliant and memorable.
The company largely markets itself in the same spaces as alcohol brands. This includes musical festivals and sporting events. The brand’s typeface, logo and product presentation feel like that of a booze brand, too. Liquid Death’s “Murder Your Thirst” tagline is tongue-in-cheek but aligns with their audience. This includes their diehard fans staying sober at the events noted above.