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10 Memorable Holi Advertisements From the Past
Holi is a big opportunity for small and big businesses alike to increase their sales and generate more profits. In 2023, holi is expected to generate sales of around INR 25,000 crore for Indian businesses. This is almost a 25% increase from last year’s sales. Delhi alone is expected to generate INR 1,500 crore worth of business during Holi.

However, sales during Holi don’t come easy. Brands have to compete with each other to catch their audiences’ attention and entice them enough to make a purchase.

Here are some attractive past Holi marketing campaigns by some popular brands:

‘Rang Achhe Hain’ Holi Campaign by Surf Excel
This is one of the iconic Holi campaigns by Surf Excel. The Rang Achhe Hain Holi new zealand mobile number list campaign has become a timeless example for brands planning on leveraging Holi marketing strategies effectively. What makes this Holi campaign so effective is how it brings hearts closer, bridging the gap in emotional distances.

Watch the advertisement here:


‘The Colours of Life’ Campaign by Nykaa
Nykaa is an online marketplace for beauty products. It launched a Holi marketing campaign with the hashtag #thecoloursoflife. They offered a 40% discount as part of their Holi campaign. They promoted pre and post-skin and hair care products to shield the skin from the side effects of colour. Additionally, it advertises makeup that is waterproof and won’t run off during Holi. Nykaa also rebranded its website in different colours to promote the essence of Holi.