User-Generated Content

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Monitor Developments
Businesses can monitor how well the eWOM created by them is working. They can do so by keeping a watch on product recommendations. It is easy to see whether people are recommending their products to other consumers or not. People tagging their friends and family members to your campaigns or product posts also indicates success.

eWOM Marketing Tools
Here is a look at the various eWOM marketing tools that can prove to be helpful:

Online Customer Reviews
They give an overview of the products and brands to the customers which they can consider while making buying decisions. Hubspot and Yotpo are among the top review management software. They make it easier to track and use customer reviews. Research shows that 84% of consumers trust online reviews and personal recommendations alike.

Social Listening
This involves following consumer conversations on different online malaysia phone number list platforms. It keeps you updated with the latest trends and topics of discussion. This helps understand consumer behaviour and preferences. Some popular social listening tools include HootSuite and HubSpot.


Many users create content about products and share them online. This may include written content, images, or videos. It proves to be an effective eWOM marketing tool. Some of the user-generated content software include Nosto and Pixlee.

Referral Programmes
These programmes are designed to bring customer referrals for businesses. They help increase the customer base.

Steps to Devise an eWOM Marketing Strategy For Your Business
Here is a step-by-step guide to devising an effective eWOM marketing strategy:

Learn All About Your Product and Industry
Start by learning about your products and services, in addition to your company and industry. Your product marketing team and support staff must also have complete knowledge of the same to create effective word-of-mouth marketing campaigns. It is crucial to build trust among your potential customers.