The marketing of marketing

[RafiRiFat336205]

Sometimes I find it difficult, very difficult, to find useful information in this maelstrom that digital marketing has become. I even find it difficult to find its limits and discern what it is and what it isn't. You know how you turn on your phone screen to find out what time it is, then turn it off, and you still don't know what time it is? Well, the same thing happens to me with some websites. I can read for hours and when I turn down my laptop screen I look like a fool; it's like I'm being bombarded with marketing talking about marketing without being told anything new.

I love marketing, but because of this saturation I sometimes hate it. And when I feel overwhelmed, I sometimes talk to my laptop and say: - " Hey, relax, I'm one of yours! " But it doesn't understand me... And I think about what someone who doesn't care about marketing, or even worse, someone who wants to start in this world, might feel at that moment. And it makes me very sad. If I were him, I would surely run away without looking back (not literally, of course. Don't leave your laptop behind!).

Against the current
If we base ourselves on the marketing concept that all is malaysian telegram Alex Serrano explained very well, it included 5 ideas: Strategy, Value proposition, Differentiation, Perception and Benefit.

And I couldn't agree more with your particular name that marketing is "a strategic process where the value proposition is found in differentiation ." And I say, the world of digital marketing is doing something terribly wrong if it doesn't contribute anything new to marketing itself, don't you think?

That's why going against the grain in this sense may be a good value proposition to recapture the attention of those of us who are saturated and those who are just starting out in this world. A saturation, which on the other hand, is increasing for reasons such as those explained by Andrés Toledo when talking about false "influencers" and marketing for the humble.

In the end we are all "influencers" or we want to be, and as Andrés rightly says, the problem is that we all end up being labelled as "smoke sellers". So this new marketing of the humble that he speaks of, those who flee from the marketing of marketing, is in itself a perfect way to go against the current.