The next location for adding the item to cart is on the individual product page.
Posted: Thu Feb 13, 2025 8:50 am
Again, check for the “add_to_cart” event in the dataLayer and the GA4 events and review the data being sent to ensure everything you need is included.
The third “Add to cart” location is on the actual checkout step, engineer data where you can increase the number of items.
After updating the cart, you should find a new “add_to_cart” event with only the additional items.
Finally, on the Checkout page, ensure you have the “begin_checkout” event in the dataLayer and being sent to GA4.
GA4 DebugView
If things don’t look right, it’s useful to compare information in your different information sources. For example, if you find a page view showing up on the console, you’d want to cross-check that with Google Tag Assistant and the Analytics Debug View.
If the page view is missing from Analytics, this may be down to the Google Consent Status (gcs).
There are three different possible Google Consent Statuses: G100 means ads off and analytics off; G110 means ads on but analytics off; G111 means ads on and analytics on. With the G110 status (where analytics is turned off), you will see the event in GTM and the search console but not in Analytics. You will also notice that the client ID will change for each hit when Google Consent Mode is turned on.
The third “Add to cart” location is on the actual checkout step, engineer data where you can increase the number of items.
After updating the cart, you should find a new “add_to_cart” event with only the additional items.
Finally, on the Checkout page, ensure you have the “begin_checkout” event in the dataLayer and being sent to GA4.
GA4 DebugView
If things don’t look right, it’s useful to compare information in your different information sources. For example, if you find a page view showing up on the console, you’d want to cross-check that with Google Tag Assistant and the Analytics Debug View.
If the page view is missing from Analytics, this may be down to the Google Consent Status (gcs).
There are three different possible Google Consent Statuses: G100 means ads off and analytics off; G110 means ads on but analytics off; G111 means ads on and analytics on. With the G110 status (where analytics is turned off), you will see the event in GTM and the search console but not in Analytics. You will also notice that the client ID will change for each hit when Google Consent Mode is turned on.